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The Tale of the Headless Mobile Enterprise & Other Spine-chilling Stories

Appcelerator Q3 2013 Enterprise Mobility Survey

Appcelerator surveyed 804 companies from August 12-23, 2013 to learn their mobile aims and fears. We present them here as "spine-chilling stories" in honor of the season...

The Victims

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The Tale of the Headless
Mobile Enterprise

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The Tale of the
Bodiless App

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They came from other
operating systems

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The Tale of the
Lost Market

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The Thing that
Couldn't be Stopped

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The Victims

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804 Respondents Participated

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  1. 1-99 Employees (53%)
  2. 100-999 Employees (17%)
  3. 1,000-9,999 Employees (16%)
  4. 10,000+ Employees (14%)
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  1. North America (60%)
  2. Europe (21%)
  3. Asia Pacific (11%)
  4. Latin America (7%)
  5. Africa (1%)
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  1. Software & Information Tech (49%)
  2. Telecom, Media & Entertainment (11%)
  3. Financial Services Law & Professional Services (10%)
  4. Pharma, Healthcare & Life Sciences (9%)
  5. Consumer Services & Retail (8%)
  6. Engineering, Manufacturing & Infrastructure (7%)
  7. Government, Education & Non-profit (6%)
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  1. IT Director / Manager (21%)
  2. CEO (20%)
  3. Development Director / Manager (13%)
  4. CTO (9%)
  5. Marketing Director / Manager (8%)
  6. Developer (8%)
  7. Enterprise Architect (7%)
  8. VP (5%)
  9. Mobile Director / Manager (IT) (4%)
  10. Mobile Director / Manager (LoB) (3%)
  11. CIO (2%)









The Tale of the Headless
Mobile Enterprise

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While various data show mobile is fast maturing inside the enterprise, a surprising number report unclear ownership for this most strategic of initiatives.

Does User Experience Matter As Much In B2E/B2B Apps As It Does In B2C Apps?

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Is your Company Planning to Build Applications for a Private Enterprise App Store?

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Number of B2E Apps Planned to be Built in the Next Six Months

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  1. 1 App (50%)
  2. 2-10 Apps (40%)
  3. 11-25 Apps (6%)
  4. 26+ Apps (4%)

Enterprise apps are on the rise, with half reporting plans for an enterprise store and 88% recognizing the priority of user experience in every kind of app.

However...

Overall Enterprise Mobile
Ownership Remains Unclear

Does your company have a single mobile leader?

(VP of Mobility, Director of Mobility, Mobile Strategist, etc.)


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  1. Have employed (7%)
  2. Plan to employ (8%)
  3. No plans to employ (85%)









The Tale of the
Bodiless App

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Survey respondents showed they are awake to the problem of "bodiless" apps - sandboxed things lacking any real connection to existing data - ranking the need for mobile-optimized APIs just after automated testing among top planned investment priorities.

Top Planned Investment Priorities

Choose All That Apply

Mobile Testing Platform

46%

Opening up Mobile Specific APIs

40%

Mobile Application Management

36%

Mobile Middleware Platform / MBaaS

34%

Enterprise App Store

29%

Mobile Application Development Platform

28%

Mobile Devices for Employees

24%

40% of Companies Plan to Invest in Opening Up Mobile Specific APIs

They came from other
operating systems

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Gone is the Wintel monopoly. Not surprising that the survey's top reported obstacle to mobile app delivery is building for multiple devices and platforms.

Number of Operating Systems Supported

1

23%

2

11%

3

34%

4

20%

5

8%

62% Support Three or
More Operating Systems

The Tale of the
Lost Market

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Delivering compelling app experiences to the user's device of choice gives savvy companies a passing gear, a way of pulling ahead in market share that isn't tied to harder-to-shift levers like price or efficiency. But too many are missing the chance.

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  1. We are a mobile first company
  2. We are ahead of our competition
  3. We are on par with our competition
  4. Behind our competition

60% Show their
Companies are Vulnerable to Competition

The Thing that
Couldn't be Stopped

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Traditional software delivery tools, built for legacy applications, won't hold off the mobile hordes. More apps, more platforms... and they're coming for you!

Number of Apps Built or Planned in Next
6 Months


B2C

B2B

B2E

1 App

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2-10 Apps

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11-25 Apps

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26+ Apps

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'Very interested' in Building Apps For

iPhone

80%

iPad

80%

Android Phone

71%

HTML 5 Mobile Web Apps

60%

Android Tablet

59%

Google Nexus

40%

Windows Phone

26%

Windows Tablets

25%

Kindle Fire

15%

Blackberry Phone

12%

Blackberry Tablet

8%

Fear Not!

Mobile doesn't have to be scary. With the Appcelerator Platform, you can deliver native cross-platform apps at the speed of web, mobilize any data source, and drive success with real-time analytics - all from an open, cloud-based platform. And with a worldwide ecosystem of 500,000 developers and hundreds of partners and ISV integrations, customers have access to a deep talent pool and a wealth of thirdparty extensions. When it comes to warding off mobile fears, we're better even than garlic cloves.

Read our whitepaper, Mastering the Mobile Shift: Three Keys to the New Enterprise, to learn more.

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